oh hey

My name is Meghan, and I’m a Vienna-based commercial storyteller interested in helping brands tell engaging, human stories that connect with people in meaningful and unexpected ways.

I came of age in advertising right at the cusp of the digital revolution. My early work was rooted in print—direct mail, catalog layouts, and traditional campaigns—but it didn’t take long for me to fall in love with digital. What drew me in wasn’t the technology itself, but the shift in power it created.

Digital changed advertising from a one-way broadcast into a conversation. For the first time, consumers weren’t just being told what to buy—they were shaping the narrative themselves. That two-way exchange fundamentally changed how brands and people interact, and it’s the space I’ve been working in ever since.

WHAT I DO

Content Strategy & Development

I look beyond typical content to develop unique and own-able content that resonates with new and existing consumers. First up, I help you understand your brand goals. Then we work together to develop a tone and voice style guide before creating an executable cross-channel content plan. 

Conceptual Campaigns

I help you develop conceptual campaigns rooted in strategic insights. It’s not enough to create a great idea, it has to actually work too. Specializing in all digital mediums, I focus on creating campaigns that get consumers engaging with a brand.